Is your nonprofit organization struggling to raise the funds you need to carry out your organization’s mission and support your activities? As every nonprofit knows, fundraising presents a variety of challenges in the areas of reporting, event planning, and the actual process of raising the funds. Coming up with new, fresh ideas for raising funds is always challenging, as is putting forth the time, effort, and money required to put on fundraising events. Some of the greatest challenges nonprofits run into, however, lie in their technology investments.
Recent research has shown that organizations relying solely on traditional fundraising methods and solutions are falling behind on the fundraising train. In fact, experts say if you want to raise more money than you are now, you need to seriously consider investing in online fundraising software. A recent study performed by Abila of their current online fundraising customers found that nonprofits using online fundraising tools are raising 890% more on their online events than their main donation page. This is huge news!
What is Online Event Fundraising?
Before we discuss the benefits of moving to an online fundraising solution, you need to have a clear understanding of what online event fundraising is and how it can support your fundraising efforts. As you know, event fundraising is the planning, managing, and execution of some type of event (whether it be a run, walk, 5k or gala) designed to raise money for your organization. While the main purpose of these events is to raise money, they are also important to building deeper relationships with your existing donors and establishing new relationships with potential donors. Research has shown that nonprofits who make an effort to connect with their donors on a regular basis are more likely to raise the funds needed to support their work. Fundraising events help foster these communications.
The Internet is where your supporters are gathering today and if you don’t capitalize on those opportunities now you will have greater difficulty meeting your fundraising goals. Both Abila Fundraising 50 and Abila Fundraising Online provide you with key tools to help you create an online fundraising event, as well as capture payments via mobile devices. With over 300 million smartphone users around the world who keep their smartphones and tablets within arms reach practically 24/7, online fundraising just makes sense.