Many nonprofit organizations make the mistake of thinking that once the new year has passed, their year-end responsibilities are over. After all, the year-end fundraising efforts have concluded, year-end reports have been made, and accounts have been closed out. What more is there to do? While it may seem odd to begin working on year-end [...]
Fundraising is the single-most important issue for nonprofit organizations today. Nonprofits cannot exist on grants alone; therefore, they must constantly realign their fundraising efforts with current trends and technologies. Going door to door asking for donations is no longer an option, and expecting donors to donate in-person is unrealistic. Today’s donors and supporters are taking [...]
Fundraising software has evolved from being a luxury to an everyday necessity in the nonprofit world. With so many organizations turning to fundraising software to further their fundraising efforts, many want to know how to go about selecting the right software for their organization and how to present the need for fundraising software to their board. With so [...]
Mobile technology is gaining in popularity, and many nonprofit organizations are adopting strategies to incorporate the new technology. Fundraising software vendors, in response, have begun offering fundraising software that can be accessed via mobile devices and the cloud. These new features not only add value to the software, but they also enhance the functionality of [...]
Today’s generation is constantly on the move and glued to their smartphones. If nonprofit organizations want to reach potential donors, they have to meet the donors where they’re at (which could be just about anywhere). Taking advantage of this fundamental shift in the way people consume media doesn’t have to be expensive and it doesn’t [...]
Donors make the decision to give based on a variety of reasons. Many choose to give to nonprofit organizations with which they are familiar while others base their donation decisions solely on the mission of the organization and the people involved. A donor that feels a personal connection to a cause is more likely to [...]
Many organizations rely on fundraising to promote and support their efforts. In order to pull off a successful fundraising event, nonprofits must spend time in preparation prior to the event and in review after the event. The following tips will help your organization take your fundraising event to the next level and raise the funds [...]
You finally got your foot in the door with a meeting to pitch your ideas for the coming year to the board. Or maybe you’re speaking to a room full of supporters about a new program that needs funding. It’s your big opportunity! You can ace it, or you can let it slip through your [...]
Major gifts make up a substantial portion of total giving at most organizations. They’re of a different magnitude from the typical gifts received; and they have the potential to make a significant impact. Institutional advancement professionals and development officers must not only cultivate prospective relationships with major donors, they must also provide ongoing stewardship of [...]
The economy’s struggle over the last few years has had an adverse effect on nonprofit fundraising, with donor databases falling by the wayside, and volunteers becoming harder and harder to find. However amidst these struggles a positive opportunity for nonprofits has emerged in the realm of Social Media. Though still in the early stages, online [...]