Are You Using Mobile to Boost Your Fundraising Efforts?

mobile-fundraising-softwareNonprofit organizations are always looking for new ways to raise funds and donor support. As technology grows and evolves, fundraising is getting easier and easier. Long gone are the days of relying on word of mouth to gain support and donations. Today’s nonprofit organizations can simply start promoting their organization online and receive instant donations through their website. As more people look to the internet for causes to support, nonprofits are re-examining the way they both promote their organization and raise support. In order to thrive in today’s technologically-driven world, it’s important for nonprofits to embrace the latest technology and trends, particularly when it comes to fundraising.

Your supporters – as a whole – are more mobile than ever before. In fact, they are probably on their phones more than they are ever on a stationary or laptop computer. Supporters and future donors are looking for organizations with mobile-friendly donation and registration options. In fact, new supporters are more likely to make donations to an organization that offers mobile donations. This is both a good and bad thing, depending on your organization’s ability to respond to change. Keeping up with technology trends, particularly when they impact fundraising, is crucial if you want to stay in operation and continue carrying out your organization’s mission for years to come.

Every nonprofit organization should address this trend and consider adding mobile fundraising options to their current fundraising plan. One way to do this is by implementing fundraising software with mobile capabilities. If your organization is looking for a mobile fundraising software solution, ask yourself the following questions:

  • What will become the prevailing technology platform for mobile donations?
  • What technology will be reliable and efficient enough to meet our organization’s needs?
  • What technology provides the level of security and authentication needed to meet our donors’ expectations?
  • What technology can stand up to the scrutiny of strict fundraising guidelines?
  • What technology can offer truly functional forms to capture all of the data we need to build a relationship with our donors?

Once you’ve determined your needs in a fundraising software solution, it’s time to explore your options. Make sure that the fundraising software you choose is capable of meeting each and every one of your needs. While a solution may have the mobile capabilities you desire, it may lack the security and authentication you need to keep your donor’s information safe. Don’t compromise on important features – you will pay for those compromises in the long run. Instead, look for a fundraising software solution that is capable of meeting your organization’s unique needs.

If you are looking for a mobile donations platform, consider Abila Fundraising Online (formerly Sage Fundraising Online). This fundraising software is built to work with web standards, meaning that as technology evolves and web standards change the software will still provide the user with a rich experience whether they are using a desktop, laptop, tablet, or smartphone. Another benefit of using Abila Fundraising Online as a mobile donations platform is the fact that it uses that same payment infrastructure, deployment model and data accessibility standards you currently have in place. For example, the process for building a mobile-optimized online form is no different than building any other form in Abila Fundraising Online. The mobile donation and registration applications also have full Abila Fundraising Online functionality, and all donor data will be instantly available in your Abila Fundraising Online reports as soon as a donor makes a transaction.

As we’ve discussed, security is an important feature when looking at mobile fundraising software. Abila Fundraising Online comes fully equipped to meet all of your security needs. All of the data that is sent from an Abila Fundraising Online form on a mobile device is sent through SSL encryption and is PCI compliant. Donors can also make donations using direct credit card transactions without having to pay text or other third-party fees. This will give your donors ease of mind and make it easier for them to donate to your cause.

Mobile capabilities are important in today’s day and age. If your organization does not currently support mobile donations, now would be the time to do so. With so many organizations accepting donations via text (SMS), mobile giving apps, and other mobile widgets, mobile is definitely a trend you want to embrace. Ensure your organization’s staying power and meet your customers where they’re at – at their phones.

Contact us today by email or give us a call at (503) 648-9051 to learn more about Abila Fundraising Online. We believe this fundraising software will transform your fundraising strategy and increase your donations.